Comments for Greg Hluska

Comment on Predictions for 2012 by pop tart

pop tart — Fri, 03 Feb 2012 23:27:48 +0000

hi Gregum – love the predictions and your prolific web presence. Edward of the kamloops variety

Comment on Why mobile applications are a horrible strategy… by Predictions for 2012 - Greg Hluska

Predictions for 2012 - Greg Hluska — Thu, 02 Feb 2012 03:10:24 +0000

[...] much smaller gigs.5) Mobile applications will start to fall out of favourI first wrote about this back in July and have been delighted to see the debate rage around the web. However, I think that 2012 will be [...]

Comment on Why social media marketing doesn’t work by Greg

Greg — Thu, 12 Jan 2012 22:42:41 +0000

Hi Collette!

Thanks for your comment! I love Twitter, I have learned a whole lot and I have met some amazing people through it. And frankly, I do see its value as a marketing tool, just not necessarily the way that most agencies talk about it. I wrote another article today where I go a little deeper into what I mean – I’d love to hear your thoughts about it!

FastJack – thanks for leaving your comment!

If I were you, I’d check out my latest article. It is titled, “Customer acquisition costs and effective social media”. I wrote it with you and a few other people in mind and hope it did a better job of explaining my position.

I guess that social media has a place in marketing, but it has an extremely high acquisition cost. Consequently, I think it is more valuable to focus on building a product/service people actually need, making sure the experience of using it is solid, and then treating your existing customers like gold. The goal is to create solid word of mouth and get your existing customers to leverage their networks to help sell your product for you.

From there, social media’s true value is in becoming part of the conversation, getting to know your customers, and building relationships. Definitely valuable, but not necessarily as a tool to acquire new customers. Does that make any more sense??

Comment on Why social media marketing doesn’t work by FastJack

FastJack — Thu, 12 Jan 2012 19:16:20 +0000

I guess my big question is there something besides Cascades that could be use for marketing? Say, your followers mentioning you in comments, saying how great you are, giving #FF, which gives more followers to the account. Every once in awhile you’ll put out some sort of branded tweet–which your new followers will see. Especially if your tweeter(s) are just regular desk jockeys that are particularly clever–and yes, you don’t hire anyone who ever even USES the word guru–this doesn’t seem expensive.

Comment on Why social media marketing doesn’t work by Collette Parks

Collette Parks — Thu, 12 Jan 2012 19:03:07 +0000

Thanks for writing this! This is great information. I was worried at first that you’d say Twitter was a complete waste of time, because it’s a tool I enjoy and I feel like I do get some value from it.

Ten minutes, hey? Wow.

Comment on Another new project by Maggie Monson

Maggie Monson — Tue, 15 Nov 2011 02:45:09 +0000

Hi Greg,
We are working on our first issue of Rise Up, a Regina Street Newspaper. Would very much like to get together and talk with you and /or Stacey about Regina Streets. Thanks, Maggie

Comment on Failure – my best teacher by Greg

Greg — Wed, 31 Aug 2011 19:50:24 +0000

Hey Joanne…

Thanks so much for your kind reply – I’m glad to know that I’m not just some bizarre wacko!! :)

How goes your biz?? Let me know if I can ever be of any help!

Comment on Failure – my best teacher by Joanne Geiger

Joanne Geiger — Thu, 25 Aug 2011 18:55:59 +0000

This article made me laugh out loud so many times, and I read it from start to finish with a smile on my face. I just started my own business doing wedding flowers, and I 100% related to every situation you wrote about. Mostly though, the part about how you related self-employment to a bi-polar disorder. I cannot tell you how many times I high-fived myself, celebrated early & did victory dances every time a bride made me feel I had their business. The rollercoaster ride is a definate free fall from joy to despair and riddled with self-doubt and second guessing my ability to really make it into a viable business.

Thanks for the inspiration to keep at it, and for confirming that real life experience, will always trump textbook “advice”.

Comment on Then Life Happens… by Greg

Greg — Fri, 12 Aug 2011 17:33:58 +0000

Cesar my friend! Thanks for your comment!!

Incidentally, that is why the girls call me “Greg the Category Hluska”…nobody really calls me that, and you’re likely too young to remember a wrestler named Ricky the Dragon Steamboat, so the whole attempt fell flat…

Comment on Then Life Happens… by Cesar

Cesar — Fri, 12 Aug 2011 14:49:06 +0000

Another surprise for me is that you’re a category! Congrats (both on the article and being a category)!