I accidentally said something on Twitter today that I think has caused some confusion. I wrote, “While you could technically acquire customers via social media, the acquisition cost is astronomically high…” When I wrote that, I was thinking of the following scenario:”
Imagine that you work within a reasonably new company that builds a consumer good. You believe that this consumer good fills a legitimate need, so you know that your next task is to get out there and let potential customers know that it exists. So, what do you do? Do you start buying traditional advertisements? What about PR – should you blanket the world with press releases? Or what about that newfangled social media? Should you start up a Twitter account/Facebook page/etc and try to build a following through social channels?